Playbill Advertising
Sales are open for the 26/27 Season!
Our Season Digital Playbill is an interactive experience that will be produced for The Nutcracker (Nov. 20-22, 2026) and Swan Lake (March 6-7, 2027) at the Mattie Kelly Arts Center. All performances for both productions will also feature our In-Theater Display ads, which are projected approximately 40ft x 20ft on screen before the curtain warmer and during intermission for all Mattie Kelly Arts Center performances! Looking to become a Sponsor for the 26/27 Season? Visit our SPONSORSHIPS page for details on supporting NFB across all of our marketing efforts.
Playbill & In-Theater Advertising
ADVERTISING FOR THE 26/27 SEASON IS NOW OPEN!
SAVE & UPGRADE THIS SEASON:
All Digital Playbill Ads include a hyperlink from your ad to a website, social media platform, or another web address! Plus, purchase any size ad by our Preferred "early bird" Aug. 27, 2026, deadline, and we'll include an extra interactive element FREE OF CHARGE! Scroll above to watch our Interactive Playbill Elements Video for examples, and continue scrolling below to review the requirements for submitting interactive elements.
INTERESTED IN A FREE IN-THEATER AD?
Full-page Playbill advertisers will receive a FREE In-Theater Ad Display if purchased by our Preferred Aug. 27, 2026, deadline. Half-page advertisers can add on the In-Theater Ad Display option, and this season we are opening up the In-Theater Ad Display add-on option to Quarter-Page advertisers as well.**
Playbill Artwork
Your artwork may be submitted in one of the following ways:
Upload NOW (Free)
Only PDF (with fonts embedded) or JPG (300 dpi) in full color (RGB) will be accepted and must be the exact size (as noted in the image above) without bleeds.
Submit via Dropbox/Google Drive or Email Later (Free)
Send via email to insightfulconcepts@gmail.com or share via Dropbox or Google Drive by the deadline.
Use Same Ad From Previous Season (Free)
Must be the same size and placed within the last two seasons without any alterations.
Build Your Ad or Modify Previous Ad (Additional Fee)
An additional fee of $20 for Eighth & Quarter page ads, $30 for Half page ads, and $50 for Full page ads will be added to the cost of your ad. The fee includes one round of revisions (additional revisions are billed at $30/hour). Please note that ad build-out and modification services DO NOT include building and/or generating the iFrame embed code for interactive elements.
ALL Ads purchased by Aug. 27, 2026, include an interactive element.
**Please note the following about the interactive ad elements for the playbill:
- Interactive elements are limited to those built using the iFrame embed code (that you provide) and structured within your ad.
- Examples of interactive elements you may place in your ad include a Google Map, Customer Form/Survey, 3D Tour, Photo Gallery/Slideshow and Document Download. Watch the video linked above to view examples. For questions about this feature, please contact Sabrina at insightfulconcepts@gmail.com.
- Interactive elements cannot include any sound or audio features.
- Please supply the iFrame embed code and placement instructions in the "Additional Comments" section of your online contract.
In-Theater Artwork
You may submit it in one of the following ways:
Submit via Dropbox/Google Drive or Email Later (Free)
Send via email to insightfulconcepts@gmail.com or share via Dropbox or Google Drive by the deadline. Only PDF (with fonts embedded) or JPG (300 dpi) in full color (RGB) will be accepted. Files must be at least 9 inches wide or 5 inches high.
Use Same Logo/Text From Previous Season (Free)
Must be the same logo and text placed within the last two seasons without any alterations.
